Top 10 Reasons Why Professional Photography and Videography Matters in Social Media Marketing
Top 10 Reasons Why Professional Photography & Videography Matters In Social Media Marketing – Social Media Marketing That Converts – Featured by Duncan Avenue Studios
What does it take to make your social media marketing successful efforts? Quality content, of course! It’s been shown time and time again that the best way to engage with your audience and drive traffic to your site is to post videos and photos to your Facebook page or Instagram account. But as we all know, good photography and good videography don’t come cheap. If you’re looking to start investing in high-quality content, check out our tips below on why professional photography and videography is important in Social Media Marketing! Our team at Duncan Avenue Studios sure to get you back on your feet!
1) Professional social media content gives you more engagement
Engagement is the cornerstone of social media success. The more engagement you have, which can be measured by likes, shares, retweets, comments, etc., means your content is more likely to be seen by more people. If you run a small business or organization, chances are your budget for photos and videos to create branded media (articles/blog posts/tweets/video clips) is limited; Having no money shouldn’t stop you from having professional quality local content. Duncan Avenue Studios has used its expertise to save small businesses tens of thousands of dollars on photo and video projects while maintaining high quality results.
2) Professional photographs and videos make you look trustworthy
Investing in professional content, like videos or photos, for your social media channels is a great way to show your customers that you mean business. Let’s face it: if you have a nice photo of your products that someone took with their iPhone, it makes you look like an amateur. When potential customers see that they can invest their time in becoming loyal consumers of your brand based on what they see online, they are more likely to become paying customers. Professional content also has another added benefit: customer trust and professional local content immediately gives you an unparalleled SEO boost!
3) Professional content gives your brand a human touch
It’s all too easy to create a social media account and start posting photos, but it rarely results in meaningful engagement. Professional content can be a more effective way to communicate your brand values. A good photographer or videographer will help you communicate these ideas through images or video (or both). Duncan Avenue Studios is at its best when we work with clients to build their brand. Sure, we take our own creative liberties from time to time, but by growing your brand using our strategic approach, we’ll get it on the right track from day one. Think of us as your partner as you tell your story – we’ll be there every step of the way!
4) Professional social media content is something to be proud of
We know that it is not easy to follow all your social networks. You probably spend a few hours every day trying to figure out where you’re going to post next and what you want your readers to know about you, your product, or your service. We are here to help you ! Duncan Avenue Studios has been creating professional content for businesses since 2015, so we’ve learned a lot over that time. We have lots of tips on how social media should be used, what kind of images work best, how to work with influencers and how to tell stories through video – the list is long.
5) Professional photos and videos position yourself as an expert
Becoming a pro gives you the opportunity to position yourself as an expert. Real estate agents, fashion designers, financial planners, roofers, all are experts in their respective fields. Adding images or videos taken by a professional lifestyle photographer you have hired positions you as someone who knows what they are doing, someone you can trust and consult. This image lends itself to potential customers browsing your social media pages, learning more about your business, and deciding they need your help. It all boils down to: Professional content that helps build trust with potential clients!
6) Professional content makes you stand out from the crowd
The more original local content that Duncan Avenue Studios creates for you, especially images, videos and graphics, shows your audience that you are different from others. This makes it easier for people to recognize you as an expert in your area of interest while giving your posts a viral boost. Hiring a professional to handle your social media visuals frees up time to actually create content related to your business, which in itself is a huge expense. Additionally, a crisp professional image or creative video will help with conversions: your social media presence should aim to show value – by being helpful or providing answers to questions potential customers may have. An original image or video goes way beyond a link or text post by showing what your business does best instead of just talking about it.
If you run an e-commerce site, you already know how essential high-quality product photos are. Studies have shown that shoppers make buying decisions in just 90 seconds, and part of that time is reviewing the images on your product page. A good image does more than sell your item; it also builds trust. The more a buyer feels like they know what they are buying in advance, the less likely they are to leave your site with unanswered questions or concerns. If there is even a hint of doubt regarding size, color, or performance expectations, many buyers will simply move on. Professional images can eliminate these worries for customers and increase engagement levels by reinforcing brand identity through sleek imagery. Duncan Avenue Studios offers professional product photography options with our monthly “Do It The Right Way Plan”.
8) Professional photos and videos attract influencers
Influencers are a powerful resource for bloggers and social media users, who see these people as credible sources. Social Media Influencer Campaigns can help you spread your message to hundreds or thousands of people with a single post on their social media account. If you want them to pay attention to your business, they’ll need great photos to use. High-quality images featuring real people make it more personal, relevant, and believable, making it more likely that influencers will share your post with their followers. Professional Photos Help Bloggers Tell Better Stories: It’s no secret that influencer marketing is all about telling stories. On top of everything, Duncan Avenue Studios social media management packages include influencer shoutouts reaching over 200,000 users per month.
9) Professional Photos Help SEO Rankings
This is an added benefit that your business can benefit from. The more complete your online profiles, including Yelp reviews, social media links, and website photos, the better off you will be with search engine rankings. Professionally taken photos also make it easier for customers to find you online. When potential customers enter a business name into a search engine like Google or Yahoo! they often search for images alongside text results. Duncan Avenue Studios generates location-based photo and video content for your business, which is an extremely important factor when it comes to ranking content by search engines. Local content often goes viral on social media and is shown to the very top of search results by search engines because it is rated as trustworthy, unlike stock photo and video content which has been used by thousands of people. a million times.
10) We need beautiful things in this world, don’t we?
Beauty is hard to define, yet we recognize it when we see it. It’s because beauty is deep within us, rooted in our biology. We need beautiful things around us. We implore them; they make us happy, which stimulates consumption. They help build memories; they open up opportunities for social interaction. But above all, they represent possibilities: hope for a bright future, anticipation of better times to come, a reminder that all will be well in the end. For these reasons, and more, we need beautiful things.
We manage your social networks. Duncan Avenue Studios is a bespoke social media management company that helps small businesses grow with consistent, timely professional content that drives leads and sales. With over 8 years of experience, our team has a proven track record in growing brands on Facebook, Instagram, Pinterest, YouTube, LinkedIn, etc. Find out how we can grow your business.