Expectations 2022: For a more inclusive, sustainable and creative technology
However, the schedule has changed and now we have a chance to make a fresh start. Today marks the start of a new cycle, full of expectations and hopes. And as tech experts and enthusiasts, our team has created a list of what we want to see in tech in 2022. The idea is not to predict the future, but to lay out our prospects for the future. ‘a more inclusive, sustainable and creative technological market.
After talking to each of the people who are part of NextPitthe multicultural editorial team of, I share below what we hope to see happen in our industry in 2022.
# 1. The end of the flea shortage
Let’s talk about consumption! The law of supply and demand is what determines the final price of technology products, and we are living that in 2021. With the shortage of hardware parts, companies like Apple have been given priority over less relevant companies. , but even so, they were forced to decrease production of the new iPhone 13.
Consoles like Play Station 5 and Xbox Series X / S are no longer on the market and those who were able to buy are reselling the products at a much higher price. Nvidia also saw its GPUs reach the highest market value due to this hardware limitation in 2021. As a good gamer, the end of the chip shortage was high on the expectation list for 2022 for my colleague Zois Bekios. Zannikos.
However, it is not only access to products that is a relevant factor here, but the growing technological gap between developed and developing countries, as well as between the dominant social classes in these societies. And this shortage of chips is still a consequence of the first waves of the coronavirus pandemic.
So, if my colleague Carsten Drees is to see Apple release and sell Apple Glass augmented reality glasses in 2022, it is important that the shortage of hardware parts in the market ends this year.
# 2. New technologies are democratizing
Front cameras under the screen of all phones; good quality lenses on the main camera of mid-range smartphones; foldable smartphones at more affordable prices; big Android updates and security updates bubble-piercing flagship products. In short, the democratization of these new technologies is the bet of my colleagues Florian Philon, Antoine Engels and Carsten Drees for 2022.
The last year has been marked as the year when foldable smartphones have become real purchasing options. However, they are still sold at high prices and do not offer updated hardware specifications very often. With the launch of the new Oppo Find N and teasers for the Honor Magic V in late 2021, the industry seems to have finally embraced flex-screen phones.
Now, expectations are on Google and the rumored Foldable Pixel, as well as the next-gen Galaxy Z Flip and Z Fold line. And in the opinion of our junior editor Florian, Xiaomi could be the one who will popularize this category of mobile phones. Do you agree?
# 3. A drastic shift towards sustainability
While we don’t always tackle sustainability issues or criticize the green rhetoric of tech companies, our staff meetings are often heated when the topic is sustainability. Because we deal with consumer products on a daily basis, our team is constantly faced with issues such as the best available technology, the best value for money, scheduled obsolescence and long-term maintenance of a device.
However, as my colleague Benjamin Lucks rightly pointed out, “phones can no longer be super cheap and unrepairable”. Access to technology needs to be democratized and is one of the things we want to see spread in 2022, but we also need to be aware of the impact of so-called fast technology on the environment.
We hope that more companies will offer the right to repair their products and, of course, that there are options beyond high-end cellphones. In the future, we will have to change our focus when it comes to tech, because faster, better, sexier can no longer be the only definition of big tech. What if we started this process now, in 2022?
# 4. Less buggy and segmented products
It is through experience that technology evolves. One of our big expectations, therefore, is to deliver consistent products with less compromised software experiences and, of course, long-term support. In 2021, we saw too many OS update errors, which not only compromised the mobile experience, but also opened up critical data breaches.
Another expectation of our team is to see a more conventional standardization of product naming and perhaps less rebranding of mobile phones. My colleague Rubens Eishima understands the need and importance of offering segmented and regionalised products, but believes that the industry is losing control and that a naming policy review should take place in 2022.
# 5. Industry must meet deadlines
Between 2020 and 2021, we have seen major events come and go. The events industry has yet to figure out how to handle the limitations imposed by the COVID-19 pandemic and this is ultimately affecting new product launches.
One of my colleague Dustin Porth’s big wishes is to see Gamescom happen again and tech companies can meet their deadlines again. Big tech shows like CES, MWC, and IFA have struggled for three years to find a hybrid way to keep events going, but nothing has solidified during that time.
In this sense, unfortunately, the year begins with another frustrated edition of CES in Las Vegas. The organization of the show bet on an event in person but saw the number of companies canceling their participation increase as the start of the show neared. In this sense, we want the industry to obtain all the launches planned for the beginning of 2022.
# 6. Better solutions to overtake Covid thanks to technology
It’s 2022 and SpaceX has already scheduled private space flights for January, but we still haven’t come to a consensus on how to use existing technology in our gadgets to turn this pandemic into endemic. In this regard, my colleague Stefan Moellenhoff hopes that we can use the technological resources available as a means of overcoming pandemics.
In 2020, tracking services that use solutions like GPS and Bluetooth have been used to identify risky interactions, but have yet to be adopted by most people. In addition, most wearable devices can already measure resting heart rate, skin temperature, sleep patterns and could therefore help in the early detection of epidemics.
These and other solutions for using anonymized data have been around since 2017, as we show in the interview below with Withings founder and – at the time – Nokia Health CEO Cedric Hutchings. However, perhaps the lack of information and / or transparency in the handling of this data ends up limiting the use of such technologies. So our expectation is that by 2022 we can find more creative solutions to contain COVID-19 using the technology available in our gadgets.
#seven. The evolution of digital photography
Last year we saw Apple launch Cinematic Mode for the iPhone 13 series, Google bet on computer photography for images and videos in the new Pixel 6, Xiaomi bring Cinemagic, and Samsung open up even more possibilities for the Galaxy S21 Ultra camera after launch. Samsung Laboratories.
And while computer photography still sounds like a buzzword, we expect this technology to evolve in 2022. Our photography and video expert Stefan Moellenhoff believes the driving force will be the computing power of cellphones. , allowing us not only to merge multiple shots from a single camera, but from multiple cameras.
Although the camera sensors found in today’s smartphones have increased in size, physics is and always will be a limiting factor in these devices. Thus, the ever smaller depth of field will be a problem for the computer photography algorithms that process the images.
Leaving aside alternatives such as focus stacking or light-field cameras, the Nokia 9 Pureview has already shown us a solution to this dilemma in early 2019 which ultimately suffered greatly from unfinished algorithms and a lack of computing power. : the matrixes of sensors.
However, after three years and continuous developments in the field – notably observed in the second half of 2021 – we believe that 2022 will be marked by the leap forward in digital photography.
# 8. More privacy awareness
We’ve also seen Apple make a bold choice when it comes to privacy and introduce the transparency feature of app tracking with iOS 14.5. Since then, iOS app developers have been required to request permission to track our activities on other companies’ apps and websites.
With Android 12, Google has also increased the level of transparency of the operating system by offering features such as Privacy Dashboard and Android Private Compute Core.
What these three cases have in common is that they help raise awareness of the importance and sensitivity of data generated on the Internet. As the last year was also marked by the rise of NSO Group’s spyware Pegasus, my big expectation for 2022 is in actions to generate even more debate around the topic of privacy and data security.
As I said at the beginning of the article, this list is not the result of a futuristic analysis and does not intend to predict what 2022 has in store for us. Our intention is to generate a debate on more democratic, sustainable and creative technology.
It’s still too early to say if our ideas are tangible, but hopefully by the end of this year, we can come back to this article and realize that we have evolved in one way or another. And you:
What are your expectations for 2022? Share your thoughts with our community in the comments below.