Editorial: UNC Should Offer Content Creation Courses


Ten years ago, the typical responses to “what do you want to be when you grow up?” Could have been ‘ballerina’, ‘doctor’, ‘teacher’ or even ‘astronaut’, but advancements in technology and increased use of social media have introduced a new response – ‘an influencer’.

Content creation and influence are growing areas for young people. As the demand for social media marketing increases, UNC is expected to play a role in providing students with the skills needed for this emerging industry.

Those who have been successful as social media influencers have increasingly advocated for the seriousness of their careers, and the job market in recent years has proven them right. Over the past five years, the American Influencer Association and the American Influencer Council have been formed as trade associations focused on market and industry. These organizations function as institutions to legitimize the profession.

TikTok, which reported a reach of 1 billion users earlier this week, introduced a Creators Fund for US Users in July 2020. The fund started at $ 200 million to “help support ambitious creators who are looking for opportunities to earn a living from their innovative content. . ”

Users must be 18 and over to be part of the fund, which would include a majority of students. Since finding a job in your major isn’t always guaranteed, launching a career on a social media app like TikTok can be more appealing.

A report found that users aged 20-29 make up 29.5% of app users, making college and graduate students a demographic and audience of choice for students considering careers in universities. social media.

Addison Rae, a 20-year-old TikToker with 84.7 million followers and an estimated net worth of $ 5 million, dropped out of her journalism program at Louisiana State University to pursue a career in social media. Since that decision, she has appeared in a film on Netflix and was recently invited to the Met Gala in New York. If LSU had a content creation course, perhaps Rae could have stayed and graduated while building his career.

While making fun videos, applying makeup, or writing blogs might seem like an easy job, there are certain skills that are needed for content creation, such as editing, photography, writing, graphic art, and craftsmanship. do technological. These skills are useful for self-promotion and can be used by other businesses looking to increase their advertising and engagement.

The University of North Dakota offers a content creation course that focuses on these specialized skills. Although online, the course allows students to develop skills they already have in their daily use of social media and can prepare them for career success.

The reason students attend college is for certification in the field they hope to enter. As the pandemic hit most sectors of employment, digital marketing rose 8%, reaching $ 336 million in total. These trends may continue as companies find it easier to turn to social media to market their products. Researchers postulate that spending in the influencer market will exceed $ 3 billion this year, and the introduction of vlogging toys for kids may be proof that the influence is here to stay.

As content creation becomes more relevant to students and their employment prospects, the University should consider how integrating courses around it can benefit them.


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