Canon Professional Services Focus on photographers at Safari Rally Kenya 2022

Canon Central and North Africa (CCNA)

of Cannon ( are working to boost sports photography and encourage photographers to continue installing its Canon Professional Services (CPS) practice stand at the 2022 World Rally Championship (WRC) Safari Rally, also known as Safari RallyKenya. One of the country’s most iconic motorsport events, this year’s Rally, held June 23-26, 2022, was a fantastic opportunity for African photojournalists to indulge in jaw-dropping photography. breath-taking with swirling dirt roads, a spectacularly scenic backdrop and close encounters with exotic wildlife. On the toughest and most scenic stage of the WRC circuit, CPS supported over a hundred accredited photojournalists covering the motor racing championship, assisting them with equipment inspection, minor repairs, cleaning the objectives and lending them free backup equipment.

Breakthrough technology and top-notch service for fast-action photographers

Canon’s high-performance cameras are engineered for absolute precision and exceptional performance, and the company strives to keep photographers and videographers in step with the latest technology and photography. Some of the many benefits offered to CPS members – in addition to fast service and repairs for their equipment – ​​included exclusive offers on products and services and access to inspiring events and experiences. At Safari Rally 2022, photographers could lend high-end cameras and lenses, and the brand offered a special offer on the Canon EOS R3 that came with an EF/RF adapter, and the R5C that came with a card and a 512 extreme pro player. Fifty-four photographers lent 21 cameras and 33 lenses, while 52 took the opportunity to have their photographic equipment checked and cleaned. The latest in Canon’s photo PRO series was also launched here – the R3, R5C and EOSR5C were able to combine quality, speech, video and overall performance, further narrowing the boundary between photography and videography.

For award-winning documentary photographer and Canon WRC representative John Wambugu, the Safari Rally brought back fond childhood memories. The world-renowned event, billed as the toughest on the WRC circuit, returned after a 19-year hiatus in 2021. The spectacular motor racing tournament filled Kenyan spectators with excitement and joy.

“As a Canon representative, the highlight for me has been interacting directly with photographers, providing brand support and demonstrating our commitment as a company. Sports photography is impossible without cutting-edge technology from companies like Canon that allow us to bring out the magic and freeze the adrenaline rush and adventure,” said Wambugu. “My favorite kit this time was the Canon EOS 1DX mark 111 and the f2.8 L 70-200mm/f2.8 L 16-35mm lens. As the mechanical shutter fires while you lock focus on the AI ​​servo, and hear the roar of the motors… nothing beats this moment. You don’t miss any action. It’s an exceptionally memorable experience that photographers cherish.

Bridging the gap between product and users

The fast shutter speed offered by Canon technology allowed photographers to capture the moments without missing any action, and the waterproof bodies and lenses were suitable for dusty and rainy environments. Composition is everything. Ultimately, a photo, even taken at a high frame rate, should have its own story. Capturing the environment and its elements like dust, rain, mud, wildlife, landscapes, etc. of the subject is also essential, as it adds to the story you are describing. Canon emphasizes innovative technologies, the 1DX, R3 and R5C series are selected for their speed, quality and high performance, and have been big winners. In terms of printing, the pro-300/pro-1000, as photography companions for professionals, was also the main attraction.

In line with its “Kyosei” or “Living and Working Together for the Common Good” philosophy, Canon is reaffirming its commitment to Africa by launching two groundbreaking products: the EOS R3 and EOS R5 C known as Project R -Round. Speaking at the launch, Amine Djouahra, Director of Sales and Marketing, Canon Central and North Africa, said: “We are delighted to be in Kenya supporting the Safari Rally. Our customers and fans are right here in the thick of the action, bringing their images to life. Canon has always supported sports photographers and this new launch is another of our efforts to bring innovative digital technologies to the continent and improve images for photographers. We have the great opportunity to directly and meaningfully engage with our valued user base. The WRC is the perfect place to showcase a wider range of technology products that empower the indomitable spirit of photographers in Africa.

CPS constantly strives to bridge the gap between the product and its consumers through local online and offline engagements and workshops. In June, CPS invited sports photographers to participate in one of three weekly sports photography workshops. Many local photographers accredited to the rally have benefited from the workshops which have improved the overall quality of their production.

Redefining the EMEA market

Canon seeks to strengthen its position in Africa by honing local talent and providing opportunities globally, empowering communities through various workshops and targeted training, to nurture new and existing African talent in various genres of video, photography and print.

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

For media inquiries, please contact:
Canon Central and North Africa
Mai Youssef
Email: [email protected]

APO Group – PR Agency
Rania ElRafie
Email: [email protected]

About Canon Central and North Africa:
Canon Central and North Africa (CCNA) ( is a division of Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic step that aimed to improve Canon’s business in the Africa region – strengthening Canon’s presence and focus in the country. CCNA also demonstrates Canon’s commitment to getting closer to its customers and meeting their demands in the rapidly changing African market.

Canon has been represented on the African continent for over 15 years through distributors and partners who have successfully built a strong customer base in the region. CCNA guarantees the supply of high quality and technologically advanced products that meet the demands of Africa’s rapidly changing market. With over 100 employees, CCNA manages sales and marketing activities in 44 countries in Africa.

Canon’s corporate philosophy is Kyosei ( – “living and working together for the common good”. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and helping customers reduce theirs by using Canon products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the boundaries of what’s possible – helping us see our world in ways we’ve never seen before. We help bring creativity to life, one image at a time. Because when we can see our world, we can change it for the better.

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