Can the Fujifilm GFX 100S meet the demands of wedding photographers?


Fujifilm’s GFX series rewrote the rules for medium format, bringing it to the next level full-frame options price point and opening up a whole new format for many photographers. The GFX 100S continues on this path, bringing a premium sensor and capabilities to a price tag ($ 5,999) that’s about as aggressive as you’ll see in any camera. As such, it is an intriguing option for wedding photographers. This great video takes a look at the camera and if it can meet the demands of the genre.

Coming from John Branch IV Photography, this awesome video takes a look at the Fujifilm GFX 100S medium format mirrorless camera, especially in the context of wedding photography. The GFX series has rewritten the relationship between medium and full frame, delivering very impressive picture quality while pairing it with features traditionally only found in full frame and APS-C cameras, such as downscaling. more advanced auto point and faster burst rates. And while you won’t be shooting sports with one, these features make the system viable for genres like wedding photography and more, and their prices mean they’re not totally unreasonable compared to more traditional options. Watch the video above for the full recap.

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